Dot Whacks for Impact

 We all know what a Dot Whack is, even if, like me, we don’t recognize the term. It is mildly embarrassing to admit that, despite decades of employment in the marketing field, I had not heard the term “dot whack” until I worked at Amherst Label. Not that I hadn’t designed […]

Amherst Label marks Million Dollar Month with Ben & Jerry’s

Visualize success. Stick to it. —From the Amherst Label Painted Picture Amherst Label has a three-year strategic plan, called its “Painted Picture.” It’s a 4-minute video and printed worksheet recommended by motivational business guru Cameron Herold, himself a self-made millionaire and favorite speaker at industry conferences. Herold is the best-selling author of Double Double: How […]

Google chooses Amherst Label for Annual Report

Google’s 2015 Economic Impact Report has officially launched. You can see the Amherst Label story by visiting www.google.com/economicimpact and selecting NH. Google’s Wendy Gonzalez wrote, “Our favorite part of the report truly is stories like yours, so thank you again. It’s been an absolute pleasure working with you and having the opportunity to tell your […]

A sizzling start to the day

Walking into Amherst Label this morning was as welcoming as walking into a bustling New England diner. The aroma of bacon and sausage and other good things cooking greeted us all at the front door and drew us to the cafeteria. There, three managers, Scott Vander-Heyden, Jim Cutler and Nye Hornor, […]