Amherst Label’s WHY is spelled out as We Help You. We have been extending that mission into our communities and our customers’ communities for many, many years. But in 2021, we began organizing our philanthropy in a new way and making it part of the Benefits we offer our team members.
Since when is charitable giving an employee benefit? At Amherst Label, the official answer is since November 2021 when the company introduced the Give Back / Give Thanks program and encouraged team members to nominate causes near to their hearts. So far, a youth football team, a college-age baseball team and a neighbor coping with serious illness have been recipients of gifts from the program.
“We make a living by what we get but we make a life by what we give.”—Winston Churchill
Asked about giving back, Angela Calvetti Hornor (granddaughter of Amherst Label’s founder) comments that giving is found “deep down in Amherst Label’s roots” and began with her grandfather giving his time to community causes. “Volunteering and giving are part of how we were brought up,” she says, referencing her grandfather, father, and other family participating in organizing and coaching youth sports.
The Give Back / Give Thanks program facilitates philanthropy. “We want to empower Amherst Label employees to help make a difference in ways they can, and to support them by donating to causes they care about,” Angela explains. “Giving back to me means helping and trying to make a difference for the causes and communities that I care about. It is so fulfilling to know you have collaborated with others who feel similarly and made a positive impact. There are so many worthy causes and so many ways to help,” she says.
Winston Churchill famously said, “We make a living by what we get but we make a life by what we give.” At Amherst Label, there is a spirit of giving, wanting to help when and where we can. That spirit underwrites our WHY, “We Help You,” our raison d’etre.
A wonderful opportunity to help came our way when the Greater Merrimack Souhegan Valley Chamber of Commerce rekindled its scholarship program for area students heading to trade schools and colleges. THE STORY
Amherst Label Account Exec Shane Beaton’s neighbor organizes a Make-A-Wish fundraiser. Shane wanted to help her. Amherst Label wanted to help too.
Rafting for Wishes is an unusual annual fundraiser benefiting Make-A-Wish New Hampshire each July. Teams raft together for 24 hours in Meredith, NH, raising $300,000 each year! Shane made sure they had labels for water bottles and other uses and helped play a small part in the success of the event. The full story.
Helping Brewers Help Others
Many breweries are welcoming gathering places in their communities, clearing houses of local lore and information. And brewers tend to be the friendly sort who help each other and extend a hand to those in need. Amherst Label has been fortunate to become a supplier to many wonderful breweries throughout the Northeast. When brewers get together to do collaborative releases to help the hospitality industry through times of trouble, we have eagerly agreed to help.
Pictured is Amherst Label Account Exec Nicholas Kepka Calvetti, point person for our memberships in the Maine and NH Brewers’ associations. This year, we made labels for 10 NH brewers who participated in the collaboration project, “Keep NH Brewing.” In addition to deeply discounting the collaboration labels, AL donated $50 for each customer to the NH Brewers Association.
Maine Brewers Guild Collaboration 2021
NH Brewers Association 2021
All Together, Teaming Up with Customers in Times of Trouble
Calvetti Family Field at Souhegan High School
In 2016, Amherst Label and the Calvetti Family Fund helped Souhegan High School install a beautiful new turf field, making it possible for hundreds of student athletes to participate in field sports at a competitive level. The story is here. The spectacular aerial footage for this video was shot in 2021 by a former intern at Amherst Label, Taylor Austin, a graduate of Milford High School. Amherst Label’s owner Nick Calvetti envisioned a shot going from goal post to goal post and worked with Taylor to achieve that vision.
Andy’s Summer Playhouse
The Amherst Label/ Calvetti Family Fund of the New Hampshire Charitable Foundation announced a matching opportunity for Andy’s Summer Playhouse to fuel the organization in 2022.
The innovative theater program in nearby Wilton, NH, “reinvents theater by children for audiences of all ages.” The impact of its programs has benefitted area children, their families and audiences, including members of the Amherst Label family. Angela Calvetti Hornor, our special projects manager, and Scott Blanchard, one of our digital press operators, are both longtime volunteers for Andy’s and their kids have participated in many shows.