The appeal of DIY makes it a good starting place. But there comes a time when going pro saves time and money
The selection of beautiful print-your-own labels at the nearby office supply super store can bring out the creativity in any entrepreneur with an interest in design. But how do you know when to make your own and when to turn to a professional label company?
Pre-cut label sheets can be purchased in a variety of sizes, shapes, finishes and stocks. Your logo may work well on one of these options and with some DIY (Do it Yourself) ingenuity, printing your own labels can produce excellent results. The homespun look of brown bag stock is ideal for certain products. If you only need a white label with colored print, results can be quite satisfactory.
But more than once I’ve been disappointed when a die-cut label sheet wouldn’t feed through my inkjet printer. After wasting several sheets I realize I am asking more of the $89 printer than it was intended to do. And I’ve wasted quite a bit of ink. Time to call Amherst Label.
Questions to ask
• How much time are you spending getting your printer to feed and print properly?
If you own a business, you know what your time is worth. The expense of purchasing professional labels may be a bargain compared to several hours of your time.
• How many sheets do you waste before your print quality matches the quality of your product?
If a package of 100 blank labels costs $20 and you are only able to salvage 3/4 of them, your cost per is way above the price of custom label printing. I recently ordered 5,000 full-color, full bleed labels for under $300 (printed digitally at Amherst Label).
• Compare and see: Send your label design to Dawn Mahoney firstname.lastname@example.org and ask for a price quote. In quantities above 300, you can expect to save money going with Amherst Label. Each project is unique and there is no charge for a custom quote.
This article was written by Ruth Sterling who has been a working graphic designer since before any of us had table top printers or design software. She has worked with Amherst Label since its beginnings and has been a loyal customer since starting an ad agency in 1986. Recently, Ruth officially joined Amherst Label as Marketing Manager.