15 December 2017

Labeling a Lovely Holiday Gift




Customer appreciation gifts with custom tag and labels The card shown here describes our intentions this holiday season—to thank our loyal customers and share with our neighbors. The project started as a simple gesture but involved many members of the Amherst Label team. Designed in marketing by Angela Hornor and Ruth Sterling (yours truly), the concept […]

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1 December 2017

5-Senses Approach to Label Promotion




What is AL’s favorite mint? Hmmm…  Fresh as a peppermint, Amherst Label’s December promotion poses the question, “What’s AL’s favorite mint?” For a fellow named AL with a spotted pup named Pal, AL-toids are the obvious choice. Ahead of the Christmas rush, the mailing team at Amherst Label shipped out dozens of packages of Altoids this week […]

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