“Kaleidescope” for Belleflower Brewery
The color is inspired by the amazing sunsets I get from my office window which is in the same neighborhood as the brewery.
The original piece was created in Adobe Illustrator. The background was extended top and bottom for CANVAS.
Every label tells a story…. Here’s the artist’s story
What is your art background like?
I have been a graphic designer / art director for 10 + years, went to school for Graphic Design at Keene State from 2011-2015. I first worked at Bern Helmets as a art director and then began my own design firm called Girl That Designs. I have been working for myself for 4.5 years via Girl That Designs.
What inspires you as an artist?
Building Community, Travel, Nostalgia
What do you hope viewers will feel/experience when they view your art?
The childlike wonder of peering into a kaleidoscope
Does this particular piece have a backstory you could share? (Process, Inspiration, Changes of plans… whatever)
I created this label with Nostalgia in mind and my own memories of the endless possibilities of shifting shapes while peering into a kaleidoscope. The color is inspired by the amazing sunsets I get from my office window which is in the same neighborhood as the brewery.
The completed label incorporating the artwork
The art, can, label, and caption as part of the CANVAS exhibit
Artist Alexandra Norman, photo by Christina Wnek for Maine Home and Design
The labeled can
For our 45th anniversary, we created an exhibit entitled “CANVAS” celebrating the art of the can…. Or more specifically, the label art ON the cans of our beer-brewing customers. More about CANVAS
Amherst Label founded 1978 More
The complete CANVAS exhibit
Every label tells a story….