A VirtuAL trade show for Craft Beer: Meet Amherst Label

Join us at the Craft Beer ProfessionalsVirtual Conference on April 20-22, 2020 11am-6pm EST.

You can “attend” presentations on everything from the brewing to business side of the industry. Nearly 7000 members comprise this engaged group of industry professionals, and a large and active audience is expected for this event.

The conference is partnering with Virtual Taproom to hold a Virtual Trade Show. 

Virtual Taproom video chat network connects users with like-minded craft beer enthusiasts and lets us virtually take a seat at our favorite brewery’s Virtual Taproom. During this show, you can visit Amherst Label’s virtual label factory and learn why we say, “There’s a lot to a label.”

This is a great way to meet Amherst Label’s label experts, interacting face to face in Virtual Taproom on Monday, Tuesday and Wednesday from 11am-6pm.

We look forward to connecting with you, hearing your story, and learning about your label challenges at Virtual TaproomCheers!

HOW TO to participate

This week: 
Join the Facebook Page Craft Beer Professionals
Click “GOING” to the event Virtual Conference 
Join Virtual Taproom Virtual Taproom
Next week:
“Attend the event” You will receive a Facebook notification/link
Visit our booth in Virtual Taproom Booth #11 Virtual Taproom


Monday, April 20, 2020

11:00 AM – 11:05 AM Welcome – Andrew Coplon, Craft Beer Professionals/Secret Hopper

11:10 AM – 11:55 AM How the Brewing Industry is Responding to COVID-19 – Christina Kyriazi, Ekos

12:00 PM – 12:45 PM Navigating Pandemic Marketing – Pros of Advertising Now – Warren Bondi, Beer Marketeers

1:00 PM – 1:45 PMDirect-to-Consumer Sales in the Digital Era – Jon Childress, CraftCellr

1:00 PM – 1:45 PM How to Use Data Management to Enhance Beer Consistency – Pulkit Agrawal, The 5th Ingredient

2:00 PM – 2:45 PM How to Manage Dissolved Oxygen in Your Brewery if You Can’t Afford a DO Meter – Steve ‘Hendo’ Henderson, Rockstar Brewer

2:00 PM – 2:45 PM The Science of Retail Beer Sales – Julie Rhodes, Not Your Hobby Marketing Solutions

3:00 PM – 3:45 PM Cost Accounting for Your Brewery 101 – Casey Johnson, Crafted ERP

3:00 PM – 3:45 PM Dissolved Oxygen in Packaging: Analysis, Equipment, and Optimal Results – Alexis Foreman, Wild Goose Filling

4:00 PM – 4:45 PM Cash Flow Forecasting Tips and Tricks – Josh Lance, Lance CPA Group

4:00 PM – 4:45 PM Small Scale Canning and the Art and Science of Double Seam Integrity 101 – Pneumatic Scale Angelus

5:00 PM – 5:45 PM COVID-19 and Force Majeure Clauses – Daniel Jones, Stern & Eisenberg PC

5:00 PM – 5:45 PM Efficient Self Distribution – Aaron Gore, Fresh Pitch Beverage Consulting

Tuesday, April 21, 2020

11:00 AM – 11:45 AM Pilsner: How the Beer of Kings Changed the World – Tom Acitelli , Chicago Review Press

11:00 AM – 11:45 AM Knowing the Guts of Your Brewery – Taryn Rossi, Ekos

12:00 PM – 12:45 PMOak: The Ingredient – Matt Albrecht, River Drive

12:00 PM – 12:45 PM What’s Your Hook? Generate Brand Awareness and Promote Authenticity – Julie and Lance White, FRW Studios

1:00 PM – 1:45 PM Get a Handle on Your Grain Handling – Riley Aadland, RMS Brewing Solutions

1:00 PM – 1:45 PM New Breweries: Come Out of the Gates Strong – Jake Lohse, Presidential Brewing Co.

2:00 PM – 2:45 PM Steeping: The Fulcrum Between Good and Bad Malt – Tyler Schoales, Country Malt Group

2:00 PM – 2:45 PM The Power of Observation and Active Listening in Beer Sales – Julie Rhodes, Not Your Hobby Marketing Solutions

3:00 PM – 3:45 PM Optimizing Your Taproom Service Experience – Nancy Trigg, Arryved

3:00 PM – 3:45 PM Cost Accounting for Your Brewery 201 – Casey Johnson, Crafted ERP

4:00 PM – 4:45 PM Understanding the Tools, Measurements, and Procedures of Evaluating Seams 201 – Pneumatic Scale Angelus

4:00 PM – 4:45 PM Turning Brewery Customers Into Brand Ambassadors – Scott and Steve Schmidt, Promote The Brew

5:00 PM – 5:45 PM Benefits of Real-Time Data – Ethan Osborne, Crafted ERP

5:00 PM – 5:45 PM The 7 Things Your Brewery Website Needs – Stephanie Hudson, Sweet Tea

Wednesday, April 22, 2020

11:00 AM – 11:45 AM Build a Brewery Workshop – Kyle Smith, Gorman & Smith Beverage Equipment

11:00 AM – 11:45 AM 7 Mistakes Breweries are Making on Social Media and How to Fix Them – Amy Brooks and Morgan Culhane, Content on Draft

12:00 PM – 12:45 PM 10 Ways to Maximize Your Taproom Experience – Andrew Coplon, Craft Beer Professionals/Secret Hopper

1:00 PM – 1:45 PM Brewing Technology: How Computers Can Help You Perfect Your Craft – Michael Wendling, MW Control Solutions

1:00 PM – 1:45 PM Achieving Optimal Distinctiveness in Craft Beer – Sam Holloway, Crafting A Strategy

2:00 PM – 2:45 PM Using Micro Content to 10X Your Brewery Marketing – Julie Rhodes, Not Your Hobby Marketing Solutions

2:00 PM – 2:45 PM Real-Time Fermentation Monitoring – Stephen Wells, Tzero brew

3:00 PM – 3:45 PM Brewery Sanitation – Dana Johnson, Birko

3:00 PM – 3:45 PM Cost Accounting for Your Brewery 301 – Casey Johnson, Crafted ERP

4:00 PM – 4:45 PM Strengthening Your People Ingredient During Social Distancing – Jason Gladfelter, OvalOptions

4:00 PM – 4:45 PM Using What You’ve Learned: Live Demo of the Essential of Seaming – Pneumatic Scale Angelus

5:00 PM – 5:45 PM Building Loyalty Through Education: Putting an Educational Spin on Taproom Events – Erik Fowler, White Labs

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