The two-part IRC construction allows you to use 4-color process or vibrant spot colors on the front of the coupon to catch the consumers’ attention, and additional information on the reverse side, including details, legal requirements, expiration dates, etc.
An IRC can be discreet or obvious, depending on your intentions. IRC is often used as a coupon to offer a dollar amount off the product’s price. Other uses might include a QR code to bring the consumer to a web site or mobile application, or IRC could be used as a BOGO promotion (buy one, get one). Instant Redeemable Coupons can be a great way to cross promote your product with another company.
As pricing becomes more and more competitive, it is important to have a good discount strategy. If you’re ready to start using IRC as a way to move products off the shelf, let us know—we’ll get samples to you right away.